Jaipur's Premier Women's Ethnic & Haute Couture House
CHELPRI® was established in Tonk Road, Jaipur, the royal heart of Rajasthan's textile and royal couture tradition. CHELPRI was born from a passion for preserving timeless craftsmanship—from the ancient Gota Patti, Zardozi, and Dola Silk weaves to contemporary Indo-Western silhouettes.
Today, CHELPRI functions as a direct manufacturer and wholesale exporter for more than 500+ fashion retailers, high-end boutiques, multi-designer outlets, and online labels across India and worldwide.
To produce unparalleled women's ethnic couture through ethical production, zero price-undercutting for boutiques, and uncompromising fabric standards.
To emerge as India's most trusted, innovative, and designer-favorite B2B ethnic wear brand globally.
Over 150+ Skilled Artisans & Handloom Weavers
Preserving indigenous Indian heritage while fulfilling massive bulk wholesale demands.
From Raw Silk Yarn to Finished Couture
Take a look inside our state-of-the-art central manufacturing and display showroom in Tonk Road, Jaipur.
Yarn Selection & Weaving
Direct procurement of pure Katan silk, Chanderi, Viscose Dola, and organic cotton threads directly from master loom clusters.
Computerized CAD & Embroidery
Multi-head high precision computerized embroidery paired with specialized Zari and Zardozi hand-finishing master tables.
4-Point Quality Inspection
Zero compromise. Every single garment is inspected for stitch tension, seam durability, dye consistency, and measurement accuracy.
Moisture-Proof Packaging & Dispatch
Individual polybags with luxury hangers or boutique gift boxes, packed in moisture-resistant bulk cartons for pan-India transit.
Plan a Visit to Our Jaipur Display Studio
We invite boutique owners, retail chains, and garment buyers to touch, feel, and inspect all fabrics at our studio on Tonk Road, Jaipur (Near Leela Emporium).